Microsoft
at least those running the scaled down RT version of its upcoming
Windows 8 operating system designed for use on low-power processors. The
Surface starts at $499 for an entry-level 32GB version without the
Touch Cover with integrated touch-sensitive keyboard, while one with the
cover runs $599. At the top of the line, a 64GB version with the touch
cover included costs $699.
Microsoft had originally said that its Surface pricing would be roughly
in line with the competition, with the RT devices matching tablets and
the regular, more powerful Windows 8 varieties coming in at prices more
comparable to other notebooks and ultrabooks out there. This pricing is
in line with Apple’s iPad, which starts at $499 and ranges up to $699
for the Wi-Fi-only versions. Surface will be available beginning October
26, following a kick-off event for media October 25, and Microsoft
looks to be ready to open pre-orders soon. The touch cover adds $119.99
to the price of the tablet when added as an accessory, and the type
cover, with hardware keys, adds $129.99.
Earlier, the WSJ reported that Microsoft anticipated selling as many as 3 to 5 million of these tablets in Q4,
which is ambitious, but at least they’re not overpriced for the
category. It’s worth noting that in Microsoft’s own words, “Surface with
Windows RT works exclusively with apps from the Windows Store,” meaning
it’ll be like the iPad in more ways than form factor similarity. We’ll
have to see whether users think there’s as much value there in
Microsoft’s untested tablet as there is in Apple’s established lineup.
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